Learn about the history of Motivation & Co., and how it came to deliver award winning therapy to over 25,000 older people each month, using fully researched and evidence based principles.

History of Motivation & Co.

The original idea for Motivation & Co. was developed by Elaine Everett founder and principal of the business.

In 1997, Elaine’s grandfather who had Alzheimer’s Dementia was eventually taken into a care home. Whilst visiting him on a regular basis, Elaine observed that many of the residents appeared to be simply “whiling away the hours” (and days) with little or nothing to do and that generally there was little in the way of social interaction or stimulation for these residents.

Over a period of months Elaine began to develop the idea of providing a professional service to care homes with the sole objective of helping residents to maintain their physical and mental dexterity and ability.

Elaine identified a number of specialist advisors, all of whom are accredited to work with older people for exercise and physiotherapy, relaxation therapy and researched into cognitive mental stimulation therapy.

Together they developed the structure and techniques of the Motivation & Co. Class a series of Mental stimulation, exercises and games, all of which had meaning, purpose and tools to evaluate.

History and background of the Motivation & Co. Franchise

In 1998 Elaine started operating the business in care homes in and around York. Initially, Elaine operated the business on a part-time basis, prior to the development of the Motivation & Co. Franchise System.

The original Motivation & Co. franchise pilots ran in York, Leeds and Wakefield for 3 -4 years prior to the launch of the franchise business in 2003. Elaine needed to be sure that the business would stand the test of time.

As the franchisor, we believe by franchising our proven business model it gives people the chance to own their own business who have the passion and enthusiasm as we have about the Motivation & Co. service. All our franchisees receive full training, business support and business generation when they come on board as part of the Motivation Team.

All our Motivational Therapists go through an intensive training programme accredited through our training centre, resulting in a professional service that will exceed your expectations.

The Motivation & Co. brand is strong in the Care sector by recognition of our multiple awards won.

Motivation & Co. is a fast growing business throughout the UK. As a company we franchise the business and train franchisees as Motivational Therapists to run this service in a designated postcode territory under the franchise Agreement.

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Motivation & Co. • Leeds East Airport, Busk Lane, Church Fenton, Tadcaster, LS24 9SE • 01937 557166 • info@motivationandco.com
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